All posts tagged content machine

How to build an audience: my unconventional approach to rebuilding mine in a few years

People often ask me how I’ve built my audience, but what a lot of people don’t know, is while I’ve been online for a decade, I actually started almost entirely from scratch 4 years ago, giving up virtually everything I’d done in the 7 years prior. In this post I’ll take you through the unconventional approach I took to rebuild my audience in a few years.

How to build a 6 figure side business by self publishing books

I never considered myself to be a writer, so building a 6 figure side business by self-publishing books has been a pretty amazing experience! In this post I share my key strategies and lessons on making it as a successful self published author, based on a recent talk I gave at the Dynamite Circle event in Bangkok.

From 1 piece of content per week to 50 per day – How to be a modern content machine

With the ongoing shift towards dynamic video content within social media in 2016, increasing your output of quality content has never been more important. In the following article I’ll tell you about the ways and tools I use to deliver the volume of quality content needed to create an impression and effectively engage with your audience.

How I’m doubling my Snapchat followers in one week by using the 70:30 rule

In my last book Content Machine one of the key concepts I discussed was the 70:30 rule, which recommends that when you’re launching a new blog that you initially deliver 70% of your content “offsite” and only 30% on the new blog itself. The reason for this is simple, you don’t yet have an established audience

17 epic opportunities for reaching influencers (influencer outreach on periscope)

vI have a confession to make. I think I’m addicted to Periscope! It’s an amazing way to get useful content out quickly and build a whole new level of trust with your community. But there’s also an insane opportunity for influencer outreach on periscope. So much so that I just did a periscope about that