All posts in Design

Storytelling in business: how to use it to grow your brand

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Throughout my business journey I’ve taken every opportunity to use storytelling as a way to build trust, loyalty and grow my brand. In this post I take you through the 7 step process I’ve followed to tell my story often and effectively.

Design 101 for Entrepreneurs

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Design is something that I feel not enough entrepreneurs take seriously. They treat it as an afterthought, get advice from the wrong people, opt for the cheapest option and as a result, fail to build a respectable brand.

In this article I will drill down further and discuss ways in which you can ensure your design elements, such as your website and in particular your logo, can help you deliver a great brand image. Let’s kick it off with one of my favorite quotes: