B337F51E-4BBE-460A-BCA7-3F19D59664B2 Author Recent Posts Follow medanSerial founder, owner of East Coast Roast, previously founded Black Hops Brewing, WP Curve, 6 books including The 7 Day Startup. I send a weekly email about startups, content marketing and entrepreneurship - join for free here. Follow meLatest posts by dan (see all) My New Book Is Available – Black Hops Down: The Rise and Fall of Australia’s Most Loved Craft Beer Brewery - July 5, 2025 Black Hops “Trading Insolvent Since December 2022” - July 5, 2025 Ongoing threats from ex Black Hops Directors - July 3, 2025 Post navigation 5 things I got wrong about Content Marketing in my 2015 Book Content Machine