All posts tagged 7 day startup challenge

How I’m doubling my Snapchat followers in one week by using the 70:30 rule

In my last book Content Machine one of the key concepts I discussed was the 70:30 rule, which recommends that when you’re launching a new blog that you initially deliver 70% of your content “offsite” and only 30% on the new blog itself. The reason for this is simple, you don’t yet have an established audience